Consumer Products & Apparel
I designed and executed ongoing weekly promotions such as the Amazin’ Offer, Cap of the Homestand, product awareness & limited time offers. These initiatives were aimed at driving merchandise sales and engaging with the Mets' passionate fanbase.
Concession Menus
I owned the design and content creation across 1,400 IPTV screens throughout Citi Field. My primary focus was to create visually engaging, easy-to-read menus that enhanced the fan experience and drove sales. I also art-directed photoshoots for menu items, ensuring that food photography was consistent across the stadium.
In-Game Features
Developed the concept for the interactive in-game feature, “Where in the World is Mr. Met?” This fan experience invited spectators to guess cities where Mr. Met was traveling. I worked closely with our partnerships team to sell the concept to Delta, securing their sponsorship and integration into the game-day experience.
Social Media
Created visually compelling content that supported sponsorships, seasonal holidays, and strategic brand collaborations.
Hospitality
Designed specialty cocktail menus, happy hour promotions, suite food / beverage packages, and ice cream cups ensuring that each piece was not only visually appealing but also functional and on-brand.
360 Campaigns
Executed OOH campaigns for the 2023 and 2024 New York Mets seasons, contributing to the broader 360° marketing strategy. This involved creating a variety of impactful visuals that captured the energy and excitement of the team while conveying different messages within the same overarching campaign.
