Sydney
Hi, I'm
I am an art director based in New York City, known for my ability to lead creative projects with both vision and precision. With a strong focus on strategic design, I thrive in managing workflows while delivering thoughtful, results-driven creative solutions. Having worked across a wide range of industries, I bring a deep understanding of how to craft compelling visuals that resonate with target audiences and drive business growth.
Expertise
Branding, Marketing, Art Direction, Digital Illustration, & Creative Strategy.
Experience
2024 - Present
New York Jets
Contribute to creative initiatives by developing marketing materials, including digital and print advertising and social media assets for the New York Jets brand.
2019-2021
Chip City Cookies
Rebranded “Chip New York City” to “Chip City Cookies,” overseeing design execution across all digital, print, and experiential touchpoints.
2023-2024
New York Mets
Spearheaded creative direction for digital stadium signage on 1,400 screens across Citi Field, optimizing messaging for fans.
2021
Nest Seekers
Led branding and design for real estate marketing campaigns, including print materials, social media graphics, and paid advertisements for luxury residential properties across NYC.
2021-2023
Bareburger
Directed the creative rollout of Bareburger’s new brand identity across digital, social, and print platforms, elevating the brand’s presence.
2017-2019
Leibowitz
Designed promotional materials, logos, and digital assets for clients like Spectrum Cable and New York Life Insurance and Syracuse University.
Tools
Adobe Illustrator
Adobe After Effects
Adobe Firefly
Adobe Photoshop
Adobe Premiere
Microsoft
Adobe InDesign
Magic Info
Asana